In such an environment, where art is no longer experienced so much as disseminated, increasingly, many artists and thought leaders in the art world are turning to…postcards.
How do you make an impact as an artist in 2020? Do you do it by becoming an influencer with hundreds of followers on Instagram? Do you make art while dancing to Megan Thee Stallion on TikTok? Do you create memes about politics that feature your imagery? Do you just forget about the general public, and sell your art to billionaires with houses to fill in the Hamptons? Making great art, and having a well-reviewed exhibition, are no longer really enough to reach a wide audience, especially given that attendance at most museums and galleries are restricted due to the pandemic.
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